Despite what some marketing gurus are saying, Facebook is still a great place for your business to market and advertise your products and services. The great thing is that this type of marketing can be done for very little or no money and the returns can be significant.
Making sure your Facebook Page is up to date and optimized for search is a fairly straight forward process. It will take some effort on your part but you can get it done.
If you do not have a Facebook Business Page or you just want to update your current one, these few tips can help you out.
Make Your Cover Image Pop
The very first thing people will see when they visit your page is your cover photo. Make it count. You want to keep things simple when it comes to images because so many people are using mobile devices these days that you need your image to look good on a small screen.
There are a number of free design software suites out there so there is no excuse for not having a professional looking image for your Facebook Page. You can also hire someone to create your cover photo for a very reasonable price.
Use your company logo and any other images you may have. Add your unique selling point or company slogan but keep it simple.
Mix Up Your Content
Content marketing is still one of the most cost-effective and creative ways to market your business. But you can’t just post the same type of content over and over again to your Facebook page. Your followers will soon get tired of it and stop paying attention.
Connect your other social media properties to your Facebook Page so that those posts automatically get shared. Instagram is great for this because people love looking at photos and you can do some very creative advertising with them.
Go Visual First
The brain processes images 60,000 times faster than it does text, so it is a good idea to post photos and infographics to your Facebook Page as much as possible.
Create eye-catching images that will make people stop scrolling because your audience's attention spans are getting shorter by the day. You have about six seconds to capture their attention. You have a better chance of accomplishing that with images.
Engage With Your Community
You need to think of your Facebook page as an extension of your storefront. Greet the customers coming in, find out what they are looking for and give it to them. Make them feel welcome in your store.
Respond to people's comments and answer their questions. Consumers want to engage with brands on social media and you should make it easy for them to do that.
Be proactive and reach to your followers on a regular basis. People are aching to be recognized and you have a perfect platform for that in your Facebook page. Remember this: the more engagement you have with customers the more loyalty you are building.
Facebook marketing does not have to become a difficult task. These simple tips will put your light years ahead of your competition.
Contact Siren Song Marketing Group to help with your social media marketing needs.