If you're curious to know what social media trends are on the horizon for 2018, you're not alone. Here at Siren Song Marketing, we stay on top of the latest industry news so we're able to offer the best services to our customers. In addition to offering social media trends turned actionable steps to the clients we serve, we also spend a great deal of time researching the best ways to reach your intended audience with the content we provide.
Here are some of the things you'll notice are trending in 2018 on various social media platforms:
Instagram Stories are the key to reaching top influencers. Augmented reality is where it is at. Generation Z is now the focus. Twitter won't be a preference for many people anymore.
Instagram Stories are the key to reaching top influencers. If you want to extend your company's exposure, you can do so easily by paying close attention to who are brand influencers on Instagram. By reaching out to these individuals, you increase the chances of your products and services being seen by the masses. When you develop a working relationship with key folks on Instagram, you're guaranteed greater success. It surpasses Snapchat as the place where people want to tell their stories. Have them do so with your products and services.
Augmented reality is where it is at. The newest iPhones (8 and X) now have this feature which transports you to a virtual time and space where you snap photos of you and your besties or favorite A-Listers without being in the presence of either. Think about how cool it would be to see influencers use your brand in their photos. You wouldn't even have to wait for them to receive physical swag to do so.
Generation Z is now the focus. Move over Generation Y, we're looking at making Generation Z stars. The average age for Zers is 22 years old. They're just out of college, starting new jobs, and ready to spend their money with you. Capitalize on this demographic because it's going to be very, very profitable for you.
Twitter won't be a preference for many people anymore. It's no longer a top preference for gaining followers. Other social media platforms receive more exposure than the 140-character tweeting platform that the President love to use. As a business that wants to grow immensely over time, it's important to go where the people are. If Twitter isn't giving you the results that you desire, ditch it as a marketing platform and go somewhere else.
By following the latest trends in social media, you're able to use them to your advantage to reach new customers and further engage the customers that you already have. If you haven't put a social media marketing strategy into play yet, now is the time to do so. With Siren Song Marketing it's never been easier.
We can set up your accounts, craft your social media posts, and schedule them accordingly. You'll never be without valuable content for your audience to read that way. To get started with us, all you have to do is call or email with your request for social media marketing because it really is that easy!