Content Marketing - Are You Using The Right Words for Your Target Market?
March 6, 2017
Is your content lacking the impact you think it should have? Many marketers produce great content but the content often fails to get the attention of their audience. In many of these cases, the problem can be attributed to the words used in the content. The words you use make a huge difference in your content. It can evoke powerful emotions, draw people into the story and influence the reader. Here are some tips on how to use words to get the response you’re looking for.
Start with a Great Title
The title is the most important part of your content no matter what kind of Internet marketing strategy you’re using. The best strategy for coming up with a great title is to come up with something that draws attention and creates interest. You often see people create titles that draw attention with hype but it either doesn’t create much interest or tends to be too over the top to be believable. You can create interest by promising something of value, playing to the reader’s curiosity, or being controversial. It’s all about finding the right balance and being as creative as possible.
Say More With Less
One of the biggest problems that marketers make is saying more than what needs to be said. They over-explain, use difficult words or make things sound more complex than they really are. You should aim to do the opposite. Simplify your message, use words that everyone understands and get straight to the point (when appropriate). This is especially important in social media marketing where you have a limited amount of space to work with. You want to make the most impact with the least amount of words possible.
Use Emotional and Descriptive Words
Want to make an emotional impact with your content? Use emotionally charged words and descriptions. Try injecting your content with words like victory, powerful, backlash, bloodbath, shocking, amazing, groundbreaking, etc. Words that make an emotional impact and are descriptive are better than words like great, okay, nice, interesting, etc. Keep in mind that you want to use emotional words when appropriate. Don’t use them for the sake of using them. With that said, sometimes your content can get a lift from a few uses of these words.
Build Your Content around Engaging Language
It’s not enough to get the reader’s attention and interest, you want to keep it all the way through. In order to do that, you need to use engaging language. Use engaging questions, logical transitions, bold statements, interesting stories/anecdotes, and anticipation. Here are a few examples this type of language:
"I’ve been struggling with my back pain for years until I made a miraculous discovery."
"What would you do if you were backed into a corner with seemingly no way out?"
"If you think that’s amazing, what I’m about to tell you next will blow you away."
"The belief that anyone can make it in business is a load of baloney."
Those are just some of the ways you can make a bigger impact with your content, social media posts and marketing copy. It takes some time to get the hang of changing the way you communicate, but you’ll notice a big difference in your results once you do. If you need more help with your social media and content marketing, contact Siren Song Marketing today!