Social media has become the dominating power in a couple of life’s spheres such as friendships, relationships and even hearsay. A news event spreads like fire across the world with the sharing features on social media. It’s this attribute that promises businesses increased revenues through powerful social media marketing strategies. Analysis by Social Media Examiner indicates that 92 percent of advertisers on social media gain more exposure while 80 percent record an increase in traffic.
The social media marketing wave has swept over brands looking to cast wider. There are time proven methods that reap maximum benefits when maximizing the power of these platforms.
1. Build a formidable relationship with the audience
There are tons of social media platforms in stores. It’s tempting to hop onto each one and grab whichever audience has an attraction on the brand. While the move will increase the outreach, it will be difficult to interact with followers on every platform and gain an insightful understanding of their preferences. It’s therefore prudent to sign up on three powerful platforms such as Instagram, Facebook and Twitter to concentrate the efforts in relationship building.
Posting content regarding the brand is the primary goal of establishing a social media following. However, posting similar content in a row will most likely bore the audience. Using content generators like Feedly ensures that followers get a little taste of everything alongside the page’s original intent.
2. Gain access to more followers
Starting out as a new brand on social media requires tactful aggression. Just like real life, it’s possible to scale up the heights of fame by connecting with social media icons. The easiest way is to tag them on interesting posts or to create a genuine relationship using the private messaging feature. Finding notable influencers is easy with tools like ManageFlitter that filter usernames according to keywords. A broadened network increases traffic and adds on ROI.
3. Focus on creating catchy content.
People do not enjoy long posts or long URLS. Using short URLs will maintain the followers’ interest, alongside relevant pictures. Another engaging tool is content creation. These could be asking for their opinion in photos, posting a voting content or a sweepstakes that will require participants to follow the page before engaging.
4. Monitor the page’s performance
All the social media marketing schemes are irrelevant if the marketing team does not use the performance data to map out the next steps. Facebook has an inbuilt feature on pages that reports on visitors’ patterns in a period. Other ways would be to ensure that the official website of the business has a performance analysis tool to monitor the traffic that could be generated from sharing posts from the page.
Social media users have access to thousands of similar content. Creating unique and catchy messages will drift a majority of the traffic to the page. A good mental trick would be to act as if the competitor is a step ahead. The notion might sound a little paranoid but it has a strong likening to the business world. It’s with an energetic drive that social media marketers stay ahead of the curve.